Elegant things that people like to see. Most people with a little culture regard calligraphy and painting as the most precious treasure. Why? A symbol of identity. Moreover, just like it shows personal taste and even represents a family style. Loving calligraphy and painting and having calligraphy and painting are enviable, because what an elegant ability it is to enjoy the beauty of calligraphy and painting in an imaginary space! Now let's join Xiaobian to learn about the benefits of collecting calligraphy and painting for us

一：提升品味

1： Enhance taste

字画的首要功能并不是增值或沦为房屋的装饰品，而是传达真善美，提高人类灵魂的档次和品味。玩字画，并不是为玩而玩。真喜欢，才能玩出档次，也才能玩出品味。人与书画是相得益彰的，主人品高，其书更加具有风味，如老舍的收藏；画的意境深，主人的眼光必定高远。书画与人，因欣赏而相互提高！

The primary function of calligraphy and painting is not to add value or become the decoration of houses, but to convey truth, goodness and beauty and improve the grade and taste of human soul. Playing calligraphy and painting is not for fun. If you really like it, you can play out of grade and taste. People and calligraphy and painting complement each other. The owner has high quality, and his books have more flavor, such as Lao She's collection; The artistic conception of the painting is deep, and the owner's vision must be high. Calligraphy and painting and people improve each other because of appreciation!

二：修身养性

2： Self cultivation

书画里的道理道不尽言不完，书画的美与文化底蕴，潜移默化，感染人，塑造人，直达心灵。品一幅画，赏其自然性与人文性，其乐无穷。赏字、赏画，其实不仅仅是笔墨上的美，还是在读书画家的心，也是在读一段书画家的奋斗历程、思想历程。书画作品中的寓意、书画背后的故事等，对于..人格，别有作用。

The truth in calligraphy and painting is endless. The beauty and cultural heritage of calligraphy and painting imperceptibly affect, infect, shape and reach the soul. Enjoy the nature and humanity of a painting. In fact, appreciating characters and paintings is not only the beauty of pen and ink, but also the heart of the painter, but also the struggle and ideological process of a calligrapher and painter. The moral in calligraphy and painting works, the story behind calligraphy and painting, etc Personality, it doesn't work.

三：创造美感

3： Create beauty

在一个艺术感的空间中，书画作品往往催人奋进！书画是给人力量的。从文化角度来说，为一所房子挂上，难道仅仅是装饰吗？难道仅仅是掩盖房屋的不足吗？亦或是改善神秘的风水？这些都不是。挂书画作品，其实是创造美，打造艺术感。呈现一种精神的需要，而非功利的需要！

In an artistic space, calligraphy and painting works are often inspiring! Calligraphy and painting are powerful. From a cultural point of view, is it just decoration to hang a house? Is it just to cover up the lack of housing? Or improve the mysterious Feng Shui? None of this. Hanging calligraphy and painting works is actually to create beauty and artistic sense. Present a spiritual need, not a utilitarian need!

四：教育后代

4： Educate future generations

书画的教育功能，并没有被书画经纪人实质性得提出，就是在评论界，也只是一句美言。家庭拥有字画，在儿童对艺术的认知和探索期，具有重要作用。很多艺术家，不仅仅是书画家，自小无不是因为某种艺术行为的启发而走上了艺术的道路！因此，家中藏画，对于提高孩子的审美，关重要！一个不懂美的孩子，在成人的过程中，是有缺憾的。

The educational function of calligraphy and painting has not been substantively put forward by calligraphy and painting agents. Even in the critics, it is just a good word. Family ownership of calligraphy and painting plays an important role in children's cognition and exploration of art. Many artists, not just calligraphers and painters, have embarked on the road of art since childhood because of the inspiration of some artistic behavior! Therefore, the collection of paintings at home is very important to improve children's aesthetics! A child who does not understand beauty has shortcomings in the process of becoming an adult.

五：是艺术情操.好的表达方式

5： It's artistic sentiment Good expression

我们经常能在很多企业中看到办公室或是办公区挂置了一些书画作品。这些有着文化导向、有素养的企业家们更愿意让员工在传统文化和优雅的环境中感受企业文化。这正是书画作品在企业文化中表达的积极意义。比如李嘉诚办公室的书法，即是个人修养的体现，也是企业文化的承载。

We can often see some calligraphy and painting works hanging in the office or office area in many enterprises. These culturally oriented and educated entrepreneurs prefer to let employees feel the corporate culture in the traditional culture and elegant environment. This is the positive significance of calligraphy and painting works in corporate culture. For example, the calligraphy in Li Ka Shing's office is not only the embodiment of personal cultivation, but also the carrier of corporate culture.

六：投资、集资、融资、增值

6： Investment, fund-raising, financing and value-added

书画艺术品是“软黄金”。这已经是一个不争的事实，而且已被国内众多的企业家和个人所认同和接受。有句古话：“宅有书画家不穷”，对企业而言更是如此，所拥有的的藏品不但保值功能强、抗风险力强。投资艺术品收藏的回报率大，成为 “钱生钱”的又一经营模式。

Calligraphy and painting works of art are "soft gold". This is an indisputable fact, and has been recognized and accepted by many domestic entrepreneurs and individuals. There is an old Chinese saying that "there is no shortage of calligraphers and painters in a house", especially for enterprises. The collections they own not only have strong value preservation function, but also have strong anti risk ability. The return rate of investment in art collection is large, which has become another business model of "money begets money".