1: Start early and benefit eventually

俞老汉当保安的儿子结婚啦，新房买在胜豪地产，那可是市中心的豪宅啊，均价要两万多呢，他干一辈子也买不起这种房子啊，一问才知道，俞老汉是卖了一幅藏画后买的新房。

The son of old man Yu, who was a security guard, got married. His new house was bought in Shenghao Real Estate, which was a luxury house in the city center. The average price was more than 20000 yuan. He could not afford such a house all his life. After asking, he knew that old man Yu bought a new house after selling a Tibetan painting.

俞老汉老两口都是退休工人，全家存款加起来也不到十万块，老两口整日为儿子的婚房发愁。有天看报纸，俞老汉看见有家画廊征集字画的新闻，忽然想起来手头还有年轻时收集的几张字画呢，于是就翻箱倒柜的找了出来。二天一大早就按报纸上的地址找到了这家画廊。画廊给出的报价让俞老汉惊呆了，他们竟开出了700万！二天老两口在银行和画廊交接手续，拿着700万的存单，老两口几天都没睡好觉，生怕人家反悔再把这钱要回去。婚礼上大家都羡慕俞老汉一张画纸换来个婚房。

Both the old man and the old man Yu are retired workers, and their family savings add up to less than 100000 yuan. The old couple worry about their son's marriage house all day long. One day when reading the newspaper, Old Man Yu saw the news that a gallery was soliciting calligraphy and paintings, and suddenly remembered that he still had some calligraphy and paintings collected when he was young, so he rummaged through the closet and found them. Early the next morning, I found the gallery according to the address in the newspaper. The quotation given by the gallery surprised old man Yu. They offered 7 million yuan! Two days later, the old couple handed over the formalities at the bank and the gallery, holding a deposit certificate of 7 million yuan. The old couple didn't sleep well for several days, for fear that they would go back and ask for the money again. At the wedding, everyone envied Old Man Yu for exchanging a piece of painting paper for a wedding room.

此刻的画廊老板正偷着乐呢，这实在是捡了个大便宜呀，因为俞老汉的那几张字画里有一张是李可染的真迹。2010年李可染的作品曾以3752万、4082万成交。而2012保利拍卖的李可染的《万山红遍》成交价高达到2.9亿元！画廊老板还害怕俞老汉后悔呢！

At the moment, the gallery owner is stealing music, which is really a big bargain, because one of the old man Yu's calligraphy and paintings is an authentic work of Li Keran. In 2010, Li Keran's works sold for 37.52 million yuan and 40.82 million yuan. In 2012, Li Keran's "Wanshan Hongbian", which was auctioned by Poly, sold for 290 million yuan! The gallery owner is afraid that Old Man Yu will regret it!

俞老汉的经历不能代表收藏的普遍现象，但是实际上，只要是做个有心人，早动手，收藏的字画一定会增值。

The experience of Old Yu cannot represent the general phenomenon of collection, but in fact, as long as you are a conscientious person and start early, your collection of calligraphy and painting will surely increase in value.

2：藏黄金不如买字画

2: Buying calligraphy and painting is better than hiding gold

1948年，张大千在上海举办他的收藏画展，99幅作品中，《宋人山寺图》开价高，是其他作品的十倍，某藏家以4根500克的金条买走。61年后，在2009年北京匡时拍卖会上，这幅《宋人山寺图》的成交价高达1366万元。众人皆知黄金抗通胀，然而即便按今天的金价算，4根500克的金条也才不到50万元。由此可见，字画确比黄金更抗通胀。

In 1948, Zhang Daqian held an exhibition of his paintings in Shanghai. Among the 99 works, the painting of Songrenshan Temple was 10 times more expensive than other works. A collector bought it with four 500g gold bars. 61 years later, at the 2009 Kuangshi auction in Beijing, the transaction price of this painting of Song Renshan Temple reached 13.66 million yuan. It is well known that gold is anti inflationary, but even at today's gold price, four 500g gold bars are less than 500000 yuan. It can be seen that calligraphy and painting are indeed more anti inflationary than gold.

3：心明眼亮，逢低吸纳

3: Be insightful and absorb low prices

经营建筑材料的张总早进入收藏市场，他的父辈收藏了两张齐白石的画，让他爱不释手。手头富裕后，张总迷上了齐白石的作品，有资金就收购。2000年平均8万元/平方尺，等低探底2.4万元/平方尺时，张总不顾太太的反对，把家里大部分存款都买成齐白石的作品。终于2004年开始反弹到10万元/平方尺，2005年直升到35万元/平方尺，张总的太太开心的直夸老公的眼光好。

Mr. Zhang, who deals in building materials, entered the collection market early. His parents collected two Qi Baishi's paintings, which he couldn't put down. After getting rich, Mr. Zhang became fascinated by Qi Baishi's works and bought them when he had money. In 2000, the average price was 80000 yuan/square foot. When the bottom reached 24000 yuan/square foot, President Zhang ignored his wife's objection and bought most of his savings into Qi Baishi's works. Finally, it began to rebound to 100000 yuan/square foot in 2004, and rose to 350000 yuan/square foot in 2005. President Zhang's wife was happy and praised her husband's good taste.

的确，据近几年不完全统计显示，齐白石的作品共计上拍26039件(含重复上拍)，成交总额达137.5亿元。此外，在香港和纽约市场，齐白石也是作品被拍卖多的近现代画家。 2011年嘉德春拍中，齐白石《松柏高立图?篆书四言联》，以4.255亿元成交，创造了近现代书画的新纪录。

Indeed, according to incomplete statistics in recent years, a total of 26039 Qi Baishi's works have been auctioned (including repeated auctions), with a total turnover of 13.75 billion yuan. In addition, Qi Baishi is also a modern painter whose works have been auctioned in Hong Kong and New York markets. In the 2011 Jiadechun auction, Qi Baishi's Song Bai Gao Li Tu - Seal Script Four character Couplet was sold for 425.5 million yuan, creating a new record for modern Chinese calligraphy and painting.

4：仔细观察，稳中求利

4: Careful observation and steady profit seeking

老唐收藏扇面系列在业界小有名气，明清到近现代都有，就是性子太急，喜欢快进快出，见利就走。正是他这种急功近利的性格做出了一件让他后悔不已的事情。十年前老唐以5万元的收到一幅唐伯虎的扇面山水，后来有人想收藏，老唐开了个自认为是200万元的天价，没想到还成交了，老唐着实开心了一阵子，这可是40多倍的利润呀，什么买卖有这么大回报呀？没想到北京保利2013年春拍唐伯虎的《江亭谈古图扇面》以1150万元成交了，老唐肠子都悔青啦。所以收藏字画一定要经得住诱惑，名家精品越来，可遇不可求。

Lao Tang's fan collection series is a little famous in the industry. It has been used from the Ming and Qing Dynasties to modern times, but it is too hasty. It likes fast in and fast out, and it can leave when it sees benefits. It was his eagerness for quick success and instant benefit that made him regret something. Ten years ago, Lao Tang received a fan landscape of Tang Pak Fu at a price of 50000 yuan. Later, someone wanted to collect it. Lao Tang opened a huge price that he thought was 2 million yuan. Unexpectedly, it was still a deal. Lao Tang was really happy for a while. It was more than 40 times the profit. What kind of business has such a big return? Unexpectedly, Beijing Poly shot Tang Bohu's "Jiang Ting Talks about an Ancient Fan" in the spring of 2013 for 11.5 million yuan. Old Tang was regretful. Therefore, the collection of calligraphy and painting must withstand the temptation. The boutiques of famous artists are becoming more and more rare.

5：求教人士，不偏听偏信

5: Seek advice from professionals without partiality

2009年9月，在某鉴宝节目的海选现场，河南郑州有一对兄弟带着家传的乾隆御笔《嵩阳汉柏图》来鉴宝。还没进会场，就遇见一个朋友说，这东西是个古董，但是个仿品，所以也就值3万元，他说过半个月可以找人来收购，兄弟俩一听喜出望外，就回家等待。半个多月后，朋友果然带来了收藏家。经过一番讨价还价，兄弟俩终以17万元的把这幅家传卖了，兄弟俩很是开心。但时隔一年，他们吃惊地看到一则新闻，发现以17万元售出的那幅《嵩阳汉柏图》在北京保利公司的拍卖会上居然拍出了8736万元的天价。前后相差了500多倍。他们当时就意识到被朋友忽悠了，但已经后悔莫及。

In September 2009, at the audition site of a treasure appreciation program, a pair of brothers from Zhengzhou, Henan Province came to treasure appreciation with the painting of Han cypresses in Songyang written by Emperor Qianlong. Before entering the meeting, I met a friend who said that it was an antique, but a copy, so it was worth 30000 yuan. He said that he could find someone to buy it in half a month. The brothers were overjoyed and went home to wait. More than half a month later, my friend did bring the collector. After a lot of bargaining, the brothers finally sold the family heirloom for 170000 yuan. The brothers were very happy. But a year later, they were surprised to see a piece of news, and found that the painting of Songyang Han Bai sold for 170000 yuan had sold for 87.36 million yuan at the auction of Beijing Poly. The price difference before and after was more than 500 times. They realized at that time that they had been cheated by their friends, but they had no time to repent.

6：区别艺术品和艺术商品

6: Distinguish between artworks and art commodities

工人赵师父收藏了多年的字画，几乎都是在古玩字画一条街上买的，幻想有能捡漏致富。这些字画几乎花了他每月的积蓄和大量的心血，但事实上他收藏的几乎都是工艺品字画，几乎没有收藏价值。

Master Zhao, a worker, has collected calligraphy and paintings for many years. Almost all of them were bought in the antique calligraphy and painting street. He fantasized that one day he would be rich by picking up leaks. These calligraphy and painting almost spent his monthly savings and a lot of effort, but in fact, his collection is almost all handicraft calligraphy and painting, which has little collection value.

在购买艺术品的买家中有相当部分投资者有投资心理。不少投资者兴实际上是商品艺术，没有任何保值和增值功能。现在，收藏界不少人都抱着捡漏的心态搞收藏，希望花百十元就能捡到价值数十万的真品，奢望一夜暴富，这样做的结果往往是亏的更多。

Among the buyers of artworks, a considerable number of investors have investment psychology. Many investors are actually commodity arts without any function of value preservation and appreciation. Now, many people in the collection field are collecting with the mentality of picking up omissions, hoping to spend 100 yuan to find genuine products worth hundreds of thousands, hoping to become rich overnight, and the result is often more losses.

一幅绘画的收藏投资价值主要受其艺术价值、学术价值、知名度以及作品的市场行情等因素决定。其中，字画的艺术价值尤其重要。一些初入艺术品收藏的门外汉，在投资艺术品之前应明白什么是艺术品，什么是艺术商品。

The collection investment value of a painting is mainly determined by its artistic value, academic value, popularity and the market situation of the work. Among them, the artistic value of calligraphy and painting is particularly important. Some laymen who are new to art collection should first understand what art is and what art goods are before investing in art.

7：确保真迹，增值有望

7: Ensure authenticity and increase value hopefully

地产集团的赵总多年来热衷于收藏字画，还专门为这些名家字画开辟了一个专门的收藏厅，有段时间购买古代字画的资金不够，还把一块地皮出让用于购买字画。总投资近两亿。近期由于房地产低迷，手头紧张，就准备出手这些名家字画。拿到北京的大拍卖公司。告诉他这些几乎都是赝品。赵总不服气的拿出这些字画配套刊登的着名出版物，拍卖公司的技术人员告诉他这些造价高手为了让买家相信这些画是真的，专门印刷一本仿着名出版物的画册。赵总像泄了气的皮球瘫坐在椅子上， 要知道，为了买所谓的这些古代字画，上次平价转让的那块地皮已经升值了3个多亿了......

Mr. Zhao of the real estate group has been keen on collecting calligraphy and paintings for many years, and has also opened a special collection hall for these famous calligraphers and paintings. For some time, the fund for purchasing ancient calligraphy and paintings was not enough, and he also sold a piece of land for purchasing calligraphy and paintings. The total investment is nearly 200 million yuan. Recently, due to the downturn of real estate and the shortage of money, we are ready to sell these famous calligraphies and paintings. Get the big auction company in Beijing. Experts told him that these were almost fakes. Mr. Zhao was unconvinced and took out the famous publications published with these calligraphy and paintings. The technicians of the auction company told him that these cost experts had printed a picture album imitating the famous publications in order to make the buyers believe that these paintings were real. Mr. Zhao sat on the chair like a deflated leather ball. You know, in order to buy the so-called ancient calligraphy and paintings, the land that was transferred at a fair price last time has appreciated by more than 300 million

字画投资大的风险在于字画真假的辨别和市场价值的判断。在艺术市场上，赝品的事例屡见不鲜，投资不慎就要付出代价。所以字画投资考究的是眼光的学问。目前，只要是走俏于市场的名家作品，其伪作就盛行于市场，因此鉴别名家作品真伪关重要。好是到有信誉的大拍卖行去购买，即使较高，但保真度高。另外，画家的作品一般有代表作、精品、一般作品和应酬作品这四种，而不同作品在市场上区别很大。

The big risk of calligraphy and painting investment lies in the identification of true and false calligraphy and painting and the judgment of market value. In the art market, counterfeits are common, and careless investment will pay a price. Therefore, calligraphy and painting investment focuses on the knowledge of vision. At present, as long as the works of famous artists are popular in the market, their fake works are popular in the market, so it is very important to identify the authenticity of famous artists' works. The good thing is to buy at a reputable auction house. Even though the price is high, the fidelity is high. In addition, painters' works generally include representative works, fine works, general works and entertainment works, and the prices of different works vary greatly in the market.

一般来说，画家现场绘画的作品保真度高，能买到现场绘画作品则稳赚不赔。目前国内现场绘画有名气的当属画家邢东，他擅长于绘制观音宝像和人物，经常在舞台和刘诗昆等名家联合演出，现场气氛越强烈，越有激情，经常现场绘出精品。

Generally speaking, painters' works painted on the spot have a high fidelity, and they can buy paintings on the spot without losing money. At present, Xing Dong, a famous painter in China, is good at drawing Guanyin statues and characters. He often performs together with Liu Shikun and other famous artists on the stage. The more intense the scene atmosphere is, the more passionate he is. He often paints exquisite works on the scene.

8：投资当代中年画家，增值速度加快

8: Invest in contemporary middle-aged painters and increase their value faster

遍查当代国画、油画艺术家近十年的拍卖市场走势，无一例外是都是曲线上涨的趋势，油画家靳尚谊、王沂东、邢东涨幅大，接近10倍，尤其是油画、国画同时绘画的旅美画家邢东，国画在2004年四尺整张才500元，而2014年在保利春季拍卖会上，四尺的花鸟作品《春雪》就拍了575万元，和齐白石的《读书图》同成交，一举进入当代水墨前十名的地位，10年画价涨了十倍还多!虽然这些都是个例，但和画家本身的背景、身份和艺术水准、机遇也是分不开的。陈逸飞、罗中立等近两年也都升值5-6倍。

The auction market trend of Chinese contemporary traditional Chinese painting and oil painting artists in the past decade has been extensively investigated. Without exception, it is a trend of curvilinear rise. Oil painters Jin Shangyi, Wang Yidong and Xing Dong have increased by nearly 10 times. In particular, Xing Dong, a painter in the United States who painted oil painting and traditional Chinese painting at the same time, paid only 500 yuan for a four foot piece of traditional Chinese painting in 2004. In 2014, at the Poly Spring Auction, the four foot flower and bird work Spring Snow was sold for 5.75 million yuan, The book was sold at the same price as Qi Baishi's "Reading Map", which made it one of the top ten contemporary Chinese ink paintings. The price of the ten year painting has risen more than ten times! Although these are individual cases, they are inseparable from the background, identity, artistic level and opportunities of the painter himself. Chen Yifei and Luo Zhongli have also appreciated 5-6 times in recent two years.

当代中年画家的作品增值和保值的成功率较高，因为他们已经站在成功的舞台上。像前文所提到的中年画家王沂东、邢东正进入炙热期，出手也非常容易。

The success rate of the appreciation and preservation of the value of contemporary middle-aged painters' works is high, because they are already on the stage of success. As the middle-aged painters Wang Yidong and Xing Dong mentioned above are entering a hot period, they are also very easy to make moves.

字画的收藏，是爆冷门的行业。字画收藏虽然不像股票市场那样，见效快，但股票的风险大家都是的，而字画的收藏则总是有幸运机遇的。遇到一次，成百成倍、成千倍地收回自己所有的投资，不是什么神话。

Collection of calligraphy and painting is a popular industry. Although calligraphy and painting collection is not as effective as the stock market, but the risk of stock is everyone's, and calligraphy and painting collection is always a lucky opportunity. Once, it is not a myth to recover all your investment hundreds and thousands of times.

但是投资绘画作品一定要注意：

But when investing in paintings, we must pay attention to:

1、不要随大流，要有独特和前瞻性的眼光。

1. Don't follow the crowd, but have a unique and forward-looking vision.

2、尽量能购买画家现场绘画作品，确保真迹。

2. Try to purchase artists' on-site paintings to ensure the authenticity.

3、不要贪小利，便宜的作品利润微乎其微。

3. Don't be greedy for small profits. Cheap works have very little profit.

4、及时买入，因为画价会越涨越高。

4. Buy in time, because the painting price will rise higher and higher.