1、遵循潜力原则：古代名人字画固然是很珍贵的，但是古代名人字画数量，非常珍贵，通常需要花费很大的资金投入，而中青年画家的作品具有时代创新元素，也具有升值潜力。

1. Following the principle of potential: While ancient celebrity calligraphy and painting are indeed precious, their quantity is rare and very precious, usually requiring significant investment. The works of young and middle-aged painters have innovative elements of the times and also have the potential for appreciation.

2、遵循以才寻画的原则：书画收藏过程中要更多关注画家自身的文学才能，而不仅仅是关注画家的名气。

2. Following the principle of seeking painting through talent: in the process of collecting calligraphy and painting, more attention should be paid to the artist's literary talent, rather than just the artist's reputation.

3、遵循名家沿袭原则：众多周知，名家弟子容易得到前辈和大师的真传，其作品增值潜力和性价比自然更高。

3. Following the principle of inheriting famous works: It is well known that disciples of famous works are easily able to obtain authentic works from their predecessors and masters, and their potential for value added and cost-effectiveness are naturally higher.

4、遵循现代思维原则：就是要求画家不仅仅是只会画画，也要懂得管理和经营，能够使自己的作品与时代的需求相结合，这样的作品才能更具备增值潜力。

4. Following the principle of modern thinking: it requires painters not only to know how to draw, but also to understand management and management, and be able to combine their works with the needs of the times, so that such works can have more value-added potential.

5、遵循主流思想原则：所谓主流思想，就是画家创作出来的作品要能够体现一种时代发展下的正能量。

5. Following the principle of mainstream thinking: The so-called mainstream thinking means that the works created by painters should reflect a positive energy under the development of the times.

6、遵循文化传播的原则：在当代名人字画收藏的过程中要判断收藏画家的作品是否具有文化传播力，也可以理解为是一种人文情怀的感染力。

6. Following the principle of cultural dissemination: In the process of collecting contemporary celebrity calligraphy and painting, it is necessary to judge whether the works of the collected painters have cultural dissemination power, which can also be understood as a kind of humanistic emotional contagion.

7、遵循文化创新的原则：在当代名人字画收藏的过程中也要考虑到画家自身是否具有创新精神，而不是简单的照搬照抄。

7. Following the principle of cultural innovation: In the process of collecting contemporary celebrity calligraphy and painting, it is also necessary to consider whether the painter has the spirit of innovation, rather than simply copying and copying.

字画收藏始终是一门非常高雅的艺术存在，生活因为有了艺术变得更加的感性。进行当代名人字画收藏会是一个不错的投资。

Calligraphy and painting collection has always been a very elegant art form, and life becomes more emotional with art. Collecting contemporary celebrity calligraphy and paintings would be a good investment.