1、 How to correctly invest in calligraphy and painting?

1、多看展会

1. Watch more exhibitions

字画收藏投资，一般会比较考验投资者的眼光。因此，想要正确投资字画必不可少的便是学习相关知识，而多看展会便是比较不错的方法。目前国内的艺术展相对比较多，在南方的朋友可以考虑前往广州艺博会观展。通过观展的形式，从中了解各个画家的艺术风格、了解新市场行情。运气好的话还能在展会上碰见自己喜欢的艺术家，与之交流、探讨绘画知识，从中获取字画投资知识。

Calligraphy and painting collection investment will generally test the vision of investors. Therefore, if you want to invest in calligraphy and painting correctly, it is essential to learn relevant knowledge, and watching exhibitions is a better way. At present, there are relatively many art exhibitions in China. Friends in the South can consider going to Guangzhou Art Fair to watch the exhibition. Through the form of viewing the exhibition, we can understand the artistic style of each painter and the new market situation. If you are lucky, you can also meet your favorite artists at the exhibition, exchange and discuss painting knowledge, and obtain calligraphy and painting investment knowledge.

2、聘请艺术顾问

2. Hire Art Consultants

前边也有提到，字画投资尤其考验眼光，因此投资金额较大的客户，可考虑聘请艺术顾问，让人士帮你确定投资方向的同时，还能助你鉴定真伪，确保藏品的质量、真实性。当然，聘请艺术顾问时也要谨防上当受骗，好选择有成功案例的人士。

As mentioned earlier, calligraphy and painting investment is especially a test of vision. Therefore, customers with large investment amount can consider hiring art consultants to help you determine the investment direction, help you identify the authenticity and ensure the quality and authenticity of the collection. Of course, when hiring art consultants, we should also beware of being deceived and choose people with successful cases.

3、制定投资计划

3. Make investment plan

投资是需要量力而行的，因此我们在投资前一定要根据自身的经济情况来制定投资计划。“贪大求全”是投资界的一大禁忌，字画投资好是选择符合自己喜好、能承当得起的作品。计划制定时应尽可能详细，从市场行情分析出发，确定好自身的短期、中长期投资计划。此外，购入藏品后，有实力的朋友可考虑请名家题跋，召开学术研讨会，举办展览，出版藏品集等，以此来增加藏品的附加值。

Investment needs to be done according to our ability, so we must make an investment plan according to our own economic situation before investment. "Greed for perfection" is a taboo in the investment community. Good investment in calligraphy and painting is to choose works that meet your preferences and can afford. When making the plan, we should be as detailed as possible and determine our own short-term, medium and long-term investment plan based on the analysis of market conditions. In addition, after purchasing the collection, friends with strength can consider inviting famous experts to write postscripts, hold academic seminars, hold exhibitions, publish collections, etc., so as to increase the added value of the collection.

4、从“实惠”作品买起

4. Buy from "affordable" works

这里说的“实惠”，实则是指购买名气不太大的作品，一来赝品少，二来低，投资风险能相应降低不少。像一些比较的青年艺术家，还未成名时购入其作品，日后一旦成名将会获得比大的收益。并且，当该画面成为名家时，你也会成为收藏界“慧眼识英雄”的黑马。

The "affordable" here actually refers to the purchase of works that are not very famous. On the one hand, there are few fakes and on the other hand, the price is low, and the investment risk can be reduced accordingly. For example, some young artists buy their works before they become famous. Once they become famous in the future, they will get greater benefits. Moreover, when the picture becomes a famous artist, you will also become a dark horse in the collection industry.

5、养成良好的心态

5. Develop a good attitude

目前字画投资界的大多藏家，都以快买快卖的形式来赚取有限的差价。事实上，真耐得住寂寞的藏家，才是受益多的人。当你选准了投资目标，并坚信自己的眼光，用良好的心态去对待收藏，才是为正确的投资心态。不但能享受高额收益，还能享受收藏带来的乐趣。

At present, most collectors in the calligraphy and painting investment industry earn a limited price difference by buying and selling quickly. In fact, it is the collectors who can stand the loneliness that benefit a lot. When you choose the right investment goal, firmly believe in your own vision and treat the collection with a good attitude, it is the right investment attitude. Not only can enjoy high income, but also enjoy the fun of collection.

二、在哪买名人画作？

2、 Where can I buy celebrity paintings?

在这个互联网发达的时代，想要买到名人画作已经没有过去那么难了，但一定要选好靠谱的平台。

In this era of Internet development, it is not as difficult to buy celebrity paintings as in the past, but we must choose a reliable platform.