直播拍卖陷阱：赝品充真，承诺拍卖成空谈

　　Live auction trap: Fake goods are fake, promises to auction become empty talk

　　近年来，直播间成为字画诈骗的重灾区。不法分子在抖音、快手等平台开设直播间，以“书画进万家”“文化复兴”为噱头，宣称售卖唐伯虎、齐白石等名家的字画，并承诺后续对接拍卖公司，让消费者通过拍卖赚取差价。例如，吕先生在半年内花费数万元购买了数十幅“名家字画”，却始终未等到商家承诺的拍卖会，终商家失联，维权无门。类似案件中，受害者多达数百人，涉案金额超700万元。这些直播间往往冒充知名机构，如“荣宝斋书画”，利用虚假授权、伪造证书等手段骗取信任，实则售卖成本仅几十元的赝品。

　　In recent years, live streaming rooms have become a high-risk area for calligraphy and painting fraud. The outlaws set up live broadcast rooms on Tiktok, Kwai and other platforms, with the "calligraphy and painting into thousands of homes" and "cultural renaissance" as the gimmicks, claiming to sell the calligraphy and paintings of Tang Bohu, Qi Baishi and other famous artists, and promised to connect with auction companies in the future, so that consumers can earn the difference through auction. For example, Mr. Lv spent tens of thousands of yuan to purchase dozens of "famous calligraphy and paintings" within six months, but never received the promised auction from the merchant. In the end, the merchant went missing and had no way to protect his rights. In similar cases, there are hundreds of victims and the amount involved exceeds 7 million yuan. These live streaming rooms often impersonate well-known institutions, such as "Rongbaozhai Calligraphy and Painting", using false authorizations, forged certificates and other means to gain trust, but in reality, they sell counterfeit products with a cost of only a few tens of yuan.

　　虚假鉴定与高价售卖：地摊货变身“天价藏品”

　　False identification and high price selling: street vendors transform into 'sky high priced collectibles'

　　一些公司以“文化传播”“艺术投资”为名，从外地商贩处低价收购普通字画，再通过虚假鉴定、夸大宣传，将其包装成“具有巨大升值空间”的名家作品，以高价售卖给中老年人。例如，郑州某公司以每幅3万4.5万元的售卖黄建南作品，但鉴定机构却称其价值仅300元。此类骗局中，商家往往以“礼品”“高额回报”为诱饵，吸引中老年人参与，并通过虚假拍卖会、伪造流拍记录等手段拖延退款，终卷款消失。

　　Some companies, under the guise of "cultural dissemination" and "art investment," purchase ordinary calligraphy and painting at low prices from out of town vendors, and then package them as "masterpieces with huge appreciation potential" through false identification and exaggerated promotion, selling them at high prices to middle-aged and elderly people. For example, a company in Zhengzhou sells Huang Jiannan's works at a price of 30000 to 45000 yuan per piece, but the appraisal agency claims that their value is only 300 yuan. In such scams, merchants often use "free gifts" and "high returns" as bait to attract middle-aged and elderly people to participate, and delay refunds through false auctions, forgery of failed auction records, and other means, ultimately resulting in the disappearance of the payment.

　　传销式拍卖骗局：击鼓传花，本金尽失

　　Pyramid scheme auction scam: Beating drums to spread flowers, losing all principal

　　更隐蔽的骗局以“字画拍卖”为名，行传销之实。不法分子搭建虚假平台，以“抢拍藏品，次日涨价5%”为噱头，吸引投资人参与。平台通过注册数百个账号，制造藏品火爆抢拍的假象，实则多为赝品或伪造品。当新投资者不足时，平台崩盘，一个接盘者血本无归。例如，某平台在3个月内吸引数百人参与，涉案金额超870万元，终负责人被刑事拘留。此类骗局还常以“会员制度”“拉人头返利”为诱饵，利用投资者贪念，层层发展下线。

　　A more covert scam is called "calligraphy and painting auction" and is actually a pyramid scheme. Criminals set up fake platforms with the gimmick of "grabbing collections and raising prices by 5% the next day" to attract investors to participate. The platform creates the illusion of popular auction for collectibles by registering hundreds of accounts, but in reality, most of them are counterfeit or fake products. When there is a shortage of new investors, the platform crashes and the last buyer loses everything. For example, a certain platform attracted hundreds of people to participate within three months, involving a total amount of over 8.7 million yuan, and the person in charge was ultimately criminally detained. This type of scam often uses "membership system" and "head pulling rebates" as bait, taking advantage of investors' greed and developing downlines layer by layer.

　　防范指南：擦亮双眼，避免踩坑

　　Prevention guide: Keep your eyes open and avoid stepping on pitfalls

　　核实来源与鉴定证书：要求商家提供字画的完整来源证明，如拍卖记录、收藏者证明等，并核查鉴定机构的资质。避免轻信“权威证书”，部分机构可能为牟利出具虚假证明。

　　Verify the source and appraisal certificate: Merchants are required to provide complete proof of the source of the calligraphy and painting, such as auction records, collector certificates, etc., and verify the qualifications of the appraisal institution. Avoid trusting "authoritative certificates" easily, as some institutions may issue false certificates for profit.

　　选择正规渠道：通过知名拍卖行、画廊或正规电商平台，避免在直播间、微信群等无监管平台购买高价字画。

　　Choose legitimate channels: Trade through well-known auction houses, galleries, or legitimate e-commerce platforms to avoid purchasing high priced calligraphy and paintings on unregulated platforms such as live streaming rooms and WeChat groups.

　　保留证据：保存聊天记录、转账凭证、合同等证据，以便维权。若发现被骗，及时报警并提交证据。

　　Retain transaction evidence: Save chat records, transfer vouchers, contracts, and other evidence for safeguarding rights. If you are found to have been deceived, report to the police in a timely manner and submit evidence.

　　理性投资，拒绝暴利诱惑：字画市场风险极高，一纸千金背后可能是“一张废纸”。避免因贪念盲目跟风，尤其是中老年人，需与家人商量后再做决策。

　　Rational investment, rejecting the temptation of huge profits: The calligraphy and painting market carries extremely high risks, and behind every penny of money may be a piece of worthless paper. To avoid blindly following the trend due to greed, especially for middle-aged and elderly people, it is necessary to consult with family members before making decisions.

　　出售名人字画，需以知识和理性判断为盾，避开市场乱象的坑。文化收藏应是雅趣与智慧的结合，而非投机者的赌局。

　　Selling celebrity calligraphy and paintings requires professional knowledge and rational judgment as a shield to avoid the pitfalls of market chaos. Cultural collection should be a combination of elegance and wisdom, rather than a speculative gamble.

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