1平尺1万！收购名人字画必看，求字3大规矩决定藏品价值

　　10000 yuan per square foot! Buying celebrity calligraphy and paintings is a must see, and the value of the collection is determined by the three rules of seeking characters

　　收购名人字画，藏家们大多关注品相、作者知名度，却很少有人重视“求字求画的规矩”——殊不知，这些老祖宗传下来的规矩，不仅影响字画的稀缺度，更直接决定其收购价值。业内常说“文人相交，一张纸”，看似简单的一幅字、一幅画，藏着书法家的底线，也藏着收购市场的定价逻辑。结合收购行业实测数据、业内规矩，今天就唠透求字求画的3大核心规矩，以及这些规矩如何影响名人字画收购价，帮藏家避开误区、守住藏品价值。

　　When purchasing celebrity calligraphy and paintings, collectors mostly focus on the appearance and author's popularity, but few pay attention to the "rules of seeking calligraphy and painting" - little do they know that these rules passed down from our ancestors not only affect the scarcity of calligraphy and painting, but also directly determine their acquisition value. In the industry, it is often said that 'literati intersect, a piece of paper'. Seemingly simple words and paintings conceal the bottom line of calligraphers and the pricing logic of the acquisition market. Based on the measured data and industry rules in the acquisition industry, today we will talk about the three core rules of seeking calligraphy and painting, and how these rules affect the acquisition price of celebrity calligraphy and painting, helping collectors avoid misunderstandings and maintain the value of their collections.

　　先搞懂核心：书法家为何不轻易题字？答案藏在“保护”里。据收购市场数据显示，中等知名书法家的作品，市场收购价约1万-3万元/平尺，知名书法家如姚俊卿老师的作品，收购价可达5万-8万元/平尺。若书法家轻易题字，收字人急于用钱，以市场价50%（即5000元/平尺）低价出售，不仅会打乱书法家的定价体系，还会导致其所有作品收购价整体下跌15%-30%，这也是多数书法家不轻易赠字、题字的核心原因。

　　First understand the core: why don't calligraphers easily inscribe characters? The answer is hidden in 'price protection'. According to market data, the market purchase price for works by moderately well-known calligraphers is about 10000-30000 yuan per square foot, while works by well-known calligraphers such as Mr. Yao Junqing can reach a purchase price of 50000-80000 yuan per square foot. If calligraphers easily inscribe characters and the recipients are eager to use money and sell them at a low price of 50% of the market price (i.e. 5000 yuan/square foot), it will not only disrupt the pricing system of calligraphers, but also cause the overall purchase price of all their works to drop by 15% -30%. This is also the core reason why most calligraphers do not easily give or inscribe characters.

　　求字求画有3大例外，符合规矩的字画，收购价更高、更受欢迎。种，题堂号，这是稳妥的求字方式。比如藏家有专属堂号“包袱斋”，请书法家题字，这类字画带有专属标识，收字人不会轻易出售，收购市场中这类专属堂号题字，稀缺度极高，收购溢价比普通字画高25%-40%。因为堂号专属，买家即便收购，也难以二次流通，书法家无需担心被打乱，也愿意出手题字。

　　There are three major exceptions to seeking calligraphy and painting. Calligraphy and painting that comply with regulations have higher purchase prices and are more popular. The first method is to ask for the hall number, which is the most secure way to find characters. For example, collectors have exclusive hall names such as "Baobaozhai" and ask calligraphers to inscribe them. These types of calligraphy and paintings come with exclusive logos, and the recipients will not easily sell them. In the acquisition market, such exclusive hall name inscriptions are extremely rare, with a purchase premium 25% -40% higher than ordinary calligraphy and paintings. Because the hall number is exclusive, even if the buyer purchases it, it is difficult for it to be resold. Calligraphers do not need to worry about price disruption and are willing to put their hands on calligraphy.

　　第二种，题字不落款，只为实用、不为流通。不少藏家真心喜爱某书法家的字，会恳请书法家题一幅“马到成功”“宁静致远”等吉祥字，用于自家悬挂、，这种情况下，书法家可能会题字，但坚决不落款。不落款的字画，虽有书法功底，却无法体现作者专属权，收购市场中基本无收藏价值，收购价不足落款字画的10%，甚无人收购，这也从根源上杜绝了收字人低价转卖的可能。

　　The second type is that the inscription is not signed and is only for practical use, not for circulation. Many collectors genuinely love the calligraphy of a certain calligrapher and would kindly ask the calligrapher to inscribe auspicious characters such as "Success on horseback" and "Tranquility leads to distant horizons" for their own hanging and calming. In such cases, the calligrapher may inscribe the characters, but they will not sign them. Unsigned calligraphy and paintings, although possessing calligraphy skills, cannot reflect the author's exclusive rights. They have little collection value in the acquisition market, with purchase prices less than 10% of the signed calligraphy and paintings, and even no one purchasing them. This fundamentally eliminates the possibility of buyers reselling at low prices.

　　第三种，题字标注“专属赠言”，锁定赠予对象。书法家题字时，常会询问收字人姓名，在作品前写上“李四雅正”“某某惠存”，明确这幅作品是专属赠予，收字人若拿去出售，会违背赠予初衷，也难以被收购市场认可。这类带专属赠言的字画，收购价比无赠言的同款字画低30%-50%，除非是极知名书法家的作品，否则多数收购机构会直接拒收。

　　The third method is to annotate the title with "exclusive gift message" and lock the recipient of the gift. When calligraphers inscribe characters, they often ask the recipient's name and write "Li Siyazheng" and "XXX Huicun" in front of the work, clarifying that this work is an exclusive gift. If the recipient sells it, it will go against the original intention of the gift and be difficult to be recognized by the purchasing market. This type of calligraphy and painting with exclusive gift words has a purchase price 30% -50% lower than the same calligraphy and painting without gift words. Unless it is the work of a highly renowned calligrapher, most purchasing institutions will directly reject it.

　　除了这3大规矩，“润笔费”也是关键，直接影响字画的收购认可度。求字求画并非，即便关系要好，也需支付相应的润笔费、润格费——润笔费通常按平尺计算，普通书法家润笔费约5000-10000元/平尺，知名书法家可达2万-5万元/平尺，相当于其作品收购价的50%-80%。支付润笔费的字画，属于“正规流通范畴”，收购时认可度更高，而赠予、未付润笔费的字画，若流入收购市场，会被质疑来源，收购价可能压价40%以上。

　　In addition to these three rules, "polishing fee" is also crucial, directly affecting the recognition of calligraphy and painting acquisitions. Seeking calligraphy and painting is not free, even if the relationship is good, corresponding polishing fees and polishing fees need to be paid - polishing fees are usually calculated on a straightedge, with ordinary calligraphers charging about 5000-10000 yuan/square foot, and well-known calligraphers charging up to 20000-50000 yuan/square foot, equivalent to 50% -80% of the purchase price of their works. Calligraphy and paintings that pay for polishing fees belong to the "legitimate circulation category" and have higher recognition when purchased. However, calligraphy and paintings that are free gifts or have not paid polishing fees, if they enter the purchase market, will be questioned about their source and the purchase price may be reduced by more than 40%.

　　济南收购名人字画市场中，规矩合规的字画，收购成功率达90%以上，而违背求字规矩的字画，即便品相完好，收购成功率也不足30%。比如，带专属堂号的姚俊卿老师题字，收购价可达6万-7万元/平尺；而同款不落款的题字，收购价仅3000-5000元，差距高达12倍以上。此外，未支付润笔费、被低价转卖过的字画，收购时会被认定为“扰乱市场品相”，直接压价60%，甚沦为平价流通品。

　　In the market of purchasing celebrity calligraphy and painting in Jinan, the success rate of purchasing calligraphy and painting that complies with regulations is over 90%, while calligraphy and painting that violates the rules of seeking calligraphy and painting, even if in good condition, has a success rate of less than 30%. For example, Mr. Yao Junqing's calligraphy with a dedicated hall number can be purchased for a price of 60000-70000 yuan per square foot; The purchase price for the same unsigned inscription is only 3000-5000 yuan, with a difference of more than 12 times. In addition, calligraphy and paintings that have not paid the polishing fee and have been resold at a low price will be deemed as "disrupting the market appearance" when purchased, directly reducing the price by 60%, and even becoming low-priced circulating goods.

　　藏家需牢记：收购名人字画，既要看重品相与作者，更要关注求字规矩。一幅符合规矩、来源清晰、有润笔费记录的字画，不仅收购价更高，还能长期保值；而违背规矩、来源不明的字画，即便看似珍贵，也难以在收购市场中实现价值。了解求字3大规矩，读懂润笔费的意义，才能在收购名人字画时精准避坑，守住藏品的核心价值，避免因不懂规矩而错失高额收购收益。

　　Collectors need to remember that when purchasing celebrity calligraphy and paintings, they should not only value the quality and authorship, but also pay attention to the rules of character selection. A calligraphy and painting that conforms to regulations, has clear sources, and records of polishing fees not only has a higher purchase price, but also retains its value in the long run; However, calligraphy and paintings that violate rules and have unknown sources, even if they seem precious, are difficult to realize value in the acquisition market. Only by understanding the three rules of seeking calligraphy and the significance of polishing fees can we accurately avoid pitfalls when purchasing celebrity calligraphy and paintings, preserve the core value of the collection, and avoid missing out on high acquisition profits due to not understanding the rules.