1. Artistic level of calligraphy and painting. For example, Shi Tao's calligraphy and painting with high artistic level are much more expensive than calligraphy and painting, several times to a hundred times higher. However, the fine works of Wang Xuetao's calligraphy and painting may be more expensive than Qi Baishi's poor works.
2. Whether calligraphy and painting are rare. The works of high-level calligraphy and painting artists are less and more expensive. This is the reason why "gold is valuable and art is priceless".
3. The social state of calligraphy and painting. Calligraphy and painting are high when they are in a social state of economic prosperity, otherwise they are cheap. The price of collectors in good condition is much higher than that in bad condition.
4. The artistic value and historical value of calligraphy and painting works are not limited by the size. At present, there is a saying in society that large calligraphy and painting are valuable. This argument is absurd. Buying calligraphy and painting is not just buying cabbage and radish. A good calligraphy and painting does not necessarily have a large scale. Like the fan in the Song Dynasty, the scale is small, but the artistic level is very high. Even the paintings of foreign artists such as Leonardo da Vinci are not big, and the size of the Mona Lisa is only 77cm × 53cm, is the most expensive oil painting in the world. Some anonymous ancient calligraphy and painting works are also worth collecting because of their high artistic and historical value.
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