1、 The growth rate of high-end auction, investment, and collection calligraphy and painting prices has slowed down. The consumption of high-end gifts, calligraphy and painting has decreased in the second tier. The consumption of low-end calligraphy and painting in the third tier is growing rapidly.
Then, let's talk about the mainstream group of people who buy paintings now and why they buy calligraphy and paintings. According to my observation, people nowadays invest in collecting calligraphy and painting in the first category, buy decorative hanging paintings in the second category, buy gifts in the third category, and the growing number of traditional culture enthusiasts in the fourth category.
1、 First of all, there are multiple questions about purchasing calligraphy and painting for investment and collection, such as does calligraphy and painting have investment and collection value? This is certain and has investment and collectible value. And many people have made a lot of money investing in calligraphy and painting. For example, the famous collector Xu Huachi bought over 9000 modern and contemporary famous works for 200000 yuan in 1983, and now the price has increased by more than 10000 times. 200000 to over 20 billion. But there is another question here, which calligraphy and paintings have investment and collection value? This is a professional and complex issue, and this article will not focus on analyzing it. To everyone, those who are not familiar with the industry should not invest in calligraphy and painting.
2、 Decorative calligraphy and painting, I remember ten years ago, many companies had white walls or hung some corporate culture printed materials. Some people hung Western paintings at home, but few people hung calligraphy or traditional Chinese paintings. In recent years, more and more people bought calligraphy and painting decorations, and a large number of offices and families began to hang calligraphy or traditional Chinese paintings at home.
3、 Buying gifts is not a big deal. It is a land of etiquette, a society of human relations, and a tradition of giving gifts for thousands of years. However, the high-end gift calligraphy and painting market is indeed shrinking, which is actually a good thing for most of us citizens.
4、 Why do modern people buy calligraphy and painting when traditional culture enthusiasts buy it? It has two aspects: material needs and spiritual needs. Enthusiasts, this is a satisfaction of spiritual needs. Calligraphy and painting are not only a form of ink inheritance, but also the cultural spirit of our country. In today's society, urbanization and urbanization are a major trend promoted nationwide, with the backdrop of the times and the hustle and bustle. Calligraphy and painting, with its natural beauty and cultural spirit, provide people with a spiritual space, Each of us actually lives within the framework of traditional culture, and the psychological reactions that people experience through exposure to traditional calligraphy, painting, and art are an indispensable part of human spiritual life.
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