In the past two years, live streaming of calligraphy and painting has been popular, but it is not certain that celebrities will sell well. Without fame, it is not necessarily difficult to sell well. The monetization of calligraphy and painting is not necessarily related to the size of fame.
Realizing calligraphy and painting=selling goods
Since it is a commodity, it must possess its basic attribute - bringing value to others. Selling explosive products means seizing market demand and identifying corresponding customer groups.
The circulation of calligraphy and painting is layered, and some people use it as collectibles to preserve and increase value, possessing asset attributes. This level depends on who made it. There are famous artists, and there are also many calligraphy and painting artists with market potential.
The other layer is used as art consumer goods, where art, calligraphy, and painting works are mounted and decorated at home to decorate the living room and study; Place an office to showcase corporate sentiment, personal interests of the boss, or reflect corporate culture.
There is another market where personal calligraphy and painting works are designed, created, and transformed into products that the market needs, such as drinks, tea leaves, tea sets, and the four treasures of study, for personalized packaging and sales. (Subsequent special topic explanation).
Collections have their own professional market. The most practical way for calligraphers and painters to monetize is to focus on consumer goods, which is a very large market with a large population, multiple application scenarios, and massive demand, making it easier to achieve market success.
So, if calligraphers and painters want to monetize, they still need to clarify their positioning, whether to sell collectibles or consumer goods, or to engage in cultural and creative activities.
However, no matter which direction you choose, you first need to determine your personal profile (as mentioned in previous notes, you can look forward), identify your audience, and then find your own market.
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